This shampoo is enriched with Hydrolysed Wheat Protein and Amino Acids. A gentle formula that cleanses the scalp and is ideal for fragile hair hence improving hair quality and preventing hair breakage. Increases the elasticity of your hair by controlling the loss of moisture from your strands. Helps in the hydration and nourishment of hair fiber. It provides deep fiber restoration and split-end repair with anti-breakage properties. It restores the bounce-back appearance of the hair making it look fuller and healthier.

Enriched with Hydrolysed Keratin and and Vitamin E. Helps your hair restore its keratin making them softer and ultra-manageable. It provides intense hydration and relieves dryness. Provides deep repair to damaged caused to hair by chemical treatment. It revitalises the hair follicles. It refines hair texture by filling these microscopic gaps with broken-down protein helps to brace the hair structure. Reduces breakage dramatically, repairing damage, and strengthening hair by replenishing cysteine as a Keratin substitute. It soothes the scalp to improve hair health.

A unique blend of the Moroccan beauty secret – argan oil, with
the goodness of rosemary and lavender that fortify hair and
revitalize the scalp. The intense conditioning formula
penetrates deep into the scalp to help repair damaged roots.
Specially formulated for weak, dull tresses, it provides intense
moisture therapy for extra smoothness, shine and bounce.

New Assure Moisture Rich Shampoo specially formulated for dry and damaged hair gently cleanses the hair making it manageable and smooth. Enriched with milk protein that hydrates dry hair and makes them soft and shiny. Green tea extract nourishes the hair and strengthens it from the root to tip.

New Assure Deep Cleanse
Shampoo effectively rinses
away dirt and impurities. It gives
required amount of moisture to
the hair leaving them healthy
and supple. It helps to manage
excessive oil secretion from the
scalp and leaves the hair fresh
and bouncy.

New Assure Daily Care Shampoo enriched with avocado oil and rosemary extract helps to manage moisture level without striping off its natural oils. It adds extra bounce to the hair and mild enough for everyday use leaving the hair glossy, smooth and healthy.

A moisture-rich, light conditioning formula to prevent frizz and repair rough hair. It is fortified with nourishing ingredients like natural proteins of silk, wheat and soy for extra smoothness and bounce, a special blend of jojoba, coconut, olive and almond oil to nourish hair strands and provide long-lasting shine and moringa seed extract to repair and strengthen damaged hair and provide protection from further damage.

Assure Hair Oil provides nourishment to the hair from the roots to the tips. It’s special non-greasy formula prevents hair loss and helps control dandruff. It also helps in reducing premature greying, improves the hair texture and adds luster.